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Free SEO Video Training Course 2020

Wouldn’t it be convenient and helpful if someone curated and organized the best SEO video tutorials around the web into an easy to follow and free SEO course?

Of course, it would! And that is the purpose of this course. While we are currently working on our own SEO course meant for the Udemy platform, we wanted to share some of the best free resources for learning SEO in the form of a structured course. We have linked out to all of the instructors’ websites and YouTube channels in the sources section at the end of this course.

Let’s get started.

Module 1 – How to create an SEO strategy

First, before you can get your hands dirty, you must learn the basics of SEO and create a search engine optimization strategy. 

How does Google Search work?

How does Bing Search work?

What is SEO?

How to create an SEO strategy according to Google

How to create an SEO strategy according to Rand Fishkin

How to create the most minimum viable SEO strategy according to Rand Fishkin

Brian Dean’s 8-step SEO strategy for better rankings

Google’s strategy for hiring an SEO (if you want to hire one)

What to think about before building a website

The most critical things to consider before starting SEO

Module 2 – Setting Up Search Console & Google My Business

Why you need Search Console and Google My Business:

Your next steps after creating a search engine optimization strategy are to create a Google Search Console (GSC) account for your website or websites and a Google My Business (GMB) account for your business location or locations (if you have them). If you operate a service area business you can also create a Google My Business account.

Think of Google Search Console and Google My Business as your SEO hubs for your website and local search presence (if you have a local business). Search Console allows you to see what pages on your site Google has indexed, how they are performing in Search, and much more! Google My Business helps you become more visible in local search and greatly boosts your local SEO. You can also see local search performance with a GMB account. Whenever a potential customer Googles your business they will likely see your GMB profile which provides you with a great deal of power in how you market your business on Google.

The 7 different ways you can set up Search Console according to Google:

An introduction to Search Console

An introduction to setting up Search Console

How to verify Search Console with a DNS txt record modification (Recommended verification method)

How to verify Search Console with an HTML tag

How to verify Search Console with an HTML file upload

How to verify Search Console with a Google Site

How to verify Search Console with a Google Analytics account

How to verify Search Console with Google Tag Manager

How to verify Search Console with a Blogger website

How to set up Google My Business:

What is Google My Business?

How to set up Google My Business (and optimize it)

Module 3 – Keyword Research

Before you can get started with on-page SEO optimizations or making content you must research how customers might search for your business.

The videos in this module will show you how to form a keyword research strategy for your website and content. An intro to search intent will be provided, which is critical to understand since it’s Google’s top-ranking signal. You will also learn how to perform keyword research and how to use keyword research tools.

Understanding search intent:

What is search intent?

How to interpret the search intent of a query by looking at Google search results

Keyword research strategy:

– How to approach keyword research from multiple angles

How to create a keyword map for website content

Must-know tips, tricks, and concepts for keyword research

Keyword research tools:

How to use ahrefs for keyword research (paid SEO tool)

How to use ahrefs for keyword research for a new site

How to use the Keywords Everywhere Chrome extension for keyword research (freemium SEO tool)

 

Module 4 – Content Creation For SEO

After doing your keyword research you will want to build a content marketing strategy for SEO.

A content marketing strategy is a structured plan for creating content over time. This plan will act as a map for where and when you create content for search engine optimization. Using your keyword research, you will map out where your content will live on your website and how you will link the content together or not link it together to create a meaningful hierarchy throughout your site. Google understands the meaning and importance of your content based on how you have linked to it within your site.

To start work on your content strategy you will need to understand how to properly structure a site. Then, using that structure you can use your keyword research to create a hierarchy of content on your site over time with a mapped out content creation map.

Site structure:

An introduction to site structure

The technical importance of site structure for SEO

Why site structure is important for your visitors

Important concepts to understand for site structure

Understanding cornerstone content

An introduction to internal links and internal linking best practices

How redirects factor into site structure

Content strategy:

How to audit your site content to prune out low performing pages and boost high performing ones

How content maintenance affects your content strategy and SEO

Why great content is important for SEO

How to write great content for SEO

The best types of content for SEO

Google’s recommendations on how new sites can approach content production

Content marketing:

Content marketing tips and tricks

More content marketing tips and tricks to help bolster your SEO efforts

 

Module 5 – On-Page SEO

After doing your keyword research and content strategy you can now optimize your content. Woohoo! Finally, we are getting to the real SEO stuff, right? Well, yes and no. Treat on-page SEO like having a great offense, but only after you have done the hard work of creating an even better defense (everything you’ve worked on before this step).

On-page SEO is pretty clear cut and straightforward. In this module, you will learn the essential on-page tactics for SEO like optimizing title tags, H1’s, meta descriptions, internal links, and copy.

Ahref’s top on-page SEO tips

More Ahrefs on-page SEO tips

Google’s title tag and meta description optimization recommendations

How to optimize title tags

How to optimize meta descriptions

How to optimize H1’s

Are multiple H1’s bad for SEO?

How to optimize images

How to optimize for page speed

Google’s recommendations for canonical URLs

Google’s recommendations for linking out to other websites

Google’s recommendations for nofollow links

Google’s recommendations for JSON-LD structured data management

Google’s recommendations for common SEO questions

 

Module 6 – Link Building

Link building has historically been the most contentious topic when it comes to SEO. It is important to understand what to do, and more importantly, what NOT to do.

This module will cover the most important rules, concepts, and guidelines for link building. In general, Google has made it clear that they do not approve of link building overall. The only kinds of links Google will use to boost your SEO are relevant, natural links that other websites have made to your webpages. With that said, there are numerous techniques you can use to increase your chances of gaining these “natural links” Google loves so much. The videos in this module will focus on these link building techniques and some general rules to abide by.

– Google’s advice on link building techniques

The rules of link building

 

Module 7 – Google Penalties

Google has a lot of SEO practices they officially penalize. Unfortunately, it can be hard to find clear answers from Google on the web about specific penalties outside their Webmaster guidelines. This module will focus on sharing official recommendations from Google on what penalties are important to know about. You will also learn some additional tips on lesser-known penalties and some commonly misunderstood aspects of Google’s algorithms.

How can you tell which Google algorithm has penalized your site?

Google’s guidelines on unnatural backlinks

More Google recommendations on unnatural links

Google’s recommended actions after being affected by their Panda penalty

Google’s recommendations on keyword stuffing

Is there a duplicate content penalty?

Do penalties that are fixed continue to affect SEO?

Is there a penalty for guest posting?

Google’s recommendations for automatically generated content

Google’s recommendations for thin content

Will negative SEO hurt your site?

How should you handle paid links?

What does Google consider cloaking to be?

Do spelling and grammar mistakes affect your SEO?

Google’s recommendations on stolen content

 

Module 8 – JavaScript SEO

JavaScript-based websites have traditionally been hard for Google and other search engines to crawl and index. However, Google has recently been able to improve their crawling and rendering infrastructure to better support JavaScript. This module will cover essential tips for how to optimize JavaScript-based websites for crawling and rendering by Google.

For those who do not know if a webpage uses JavaScript to deliver content, the second video in this module will show you how to check if Google can crawl any given page on your site.

How Google indexes JavaScript websites

How to test and debug JavaScript websites for Google Search

When does JavaScript SEO matter?

Essential JavaScript SEO tips

More JavaScript SEO tips and tricks

How to make Angular web apps discoverable for Google Search

Dynamic rendering basics for JavaScript web apps and sites

A comprehensive overview of JavaScript SEO best practices

Technical SEO basics for JavaScript developers

 

Wouldn’t it be convenient and helpful if someone curated and organized the best SEO video tutorials around the web into an easy to follow and free SEO course?

Of course, it would! And that is the purpose of this course. While we are currently working on our own SEO course meant for the Udemy platform, we wanted to share some of the best free resources for learning SEO in the form of a structured course. We have linked out to all of the instructors’ websites and YouTube channels in the sources section at the end of this course.

Let’s get started.

Module 1 – How to create an SEO strategy

First, before you can get your hands dirty, you must learn the basics of SEO and create a search engine optimization strategy. 

How does Google Search work?

What is SEO?

How to create an SEO strategy according to Google

How to create an SEO strategy according to Rand Fishkin

How to create the most minimum viable SEO strategy according to Rand Fishkin

Brian Dean’s 8-step SEO strategy for better rankings

Google’s strategy for hiring an SEO (if you want to hire one)

What to think about before building a website

The most critical things to consider before starting SEO

Module 2 – Setting Up Search Console & Google My Business

Why you need Search Console and Google My Business:

Your next steps after creating a search engine optimization strategy are to create a Google Search Console (GSC) account for your website or websites and a Google My Business (GMB) account for your business location or locations (if you have them). If you operate a service area business you can also create a Google My Business account.

Think of Google Search Console and Google My Business as your SEO hubs for your website and local search presence (if you have a local business). Search Console allows you to see what pages on your site Google has indexed, how they are performing in Search, and much more! Google My Business helps you become more visible in local search and greatly boosts your local SEO. You can also see local search performance with a GMB account. Whenever a potential customer Googles your business they will likely see your GMB profile which provides you with a great deal of power in how you market your business on Google.

The 7 different ways you can set up Search Console according to Google:

An introduction to Search Console

An introduction to setting up Search Console

How to verify Search Console with a DNS txt record modification (Recommended verification method)

How to verify Search Console with an HTML tag

How to verify Search Console with an HTML file upload

How to verify Search Console with a Google Site

How to verify Search Console with a Google Analytics account

How to verify Search Console with Google Tag Manager

How to verify Search Console with a Blogger website

How to set up Google My Business:

What is Google My Business?

How to set up Google My Business (and optimize it)

Module 3 – Keyword Research

Before you can get started with on-page SEO optimizations or making content you must research how customers might search for your business.

The videos in this module will show you how to form a keyword research strategy for your website and content. An intro to search intent will be provided, which is critical to understand since it’s Google’s top-ranking signal. You will also learn how to perform keyword research and how to use keyword research tools.

Understanding search intent:

What is search intent?

How to interpret the search intent of a query by looking at Google search results

Keyword research strategy:

– How to approach keyword research from multiple angles

How to create a keyword map for website content

Must-know tips, tricks, and concepts for keyword research

Keyword research tools:

How to use ahrefs for keyword research (paid SEO tool)

How to use ahrefs for keyword research for a new site

How to use the Keywords Everywhere Chrome extension for keyword research (freemium SEO tool)

 

Module 4 – Content Creation For SEO

After doing your keyword research you will want to build a content marketing strategy for SEO.

A content marketing strategy is a structured plan for creating content over time. This plan will act as a map for where and when you create content for search engine optimization. Using your keyword research, you will map out where your content will live on your website and how you will link the content together or not link it together to create a meaningful hierarchy throughout your site. Google understands the meaning and importance of your content based on how you have linked to it within your site.

To start work on your content strategy you will need to understand how to properly structure a site. Then, using that structure you can use your keyword research to create a hierarchy of content on your site over time with a mapped out content creation map.

Site structure:

An introduction to site structure

The technical importance of site structure for SEO

Why site structure is important for your visitors

Important concepts to understand for site structure

Understanding cornerstone content

An introduction to internal links and internal linking best practices

How redirects factor into site structure

Content strategy:

How to audit your site content to prune out low performing pages and boost high performing ones

How content maintenance affects your content strategy and SEO

Why great content is important for SEO

How to write great content for SEO

The best types of content for SEO

Google’s recommendations on how new sites can approach content production

Content marketing:

Content marketing tips and tricks

More content marketing tips and tricks to help bolster your SEO efforts

 

Module 5 – On-Page SEO

After doing your keyword research and content strategy you can now optimize your content. Woohoo! Finally, we are getting to the real SEO stuff, right? Well, yes and no. Treat on-page SEO like having a great offense, but only after you have done the hard work of creating an even better defense (everything you’ve worked on before this step).

On-page SEO is pretty clear cut and straightforward. In this module, you will learn the essential on-page tactics for SEO like optimizing title tags, H1’s, meta descriptions, internal links, and copy.

Ahref’s top on-page SEO tips

More Ahrefs on-page SEO tips

Google’s title tag and meta description optimization recommendations

How to optimize title tags

How to optimize meta descriptions

How to optimize H1’s

Are multiple H1’s bad for SEO?

How to optimize images

How to optimize for page speed

Google’s recommendations for canonical URLs

Google’s recommendations for linking out to other websites

Google’s recommendations for nofollow links

Google’s recommendations for JSON-LD structured data management

Google’s recommendations for common SEO questions

 

Module 6 – Link Building

Link building has historically been the most contentious topic when it comes to SEO. It is important to understand what to do, and more importantly, what NOT to do.

This module will cover the most important rules, concepts, and guidelines for link building. In general, Google has made it clear that they do not approve of link building overall. The only kinds of links Google will use to boost your SEO are relevant, natural links that other websites have made to your webpages. With that said, there are numerous techniques you can use to increase your chances of gaining these “natural links” Google loves so much. The videos in this module will focus on these link building techniques and some general rules to abide by.

– Google’s advice on link building techniques

The rules of link building

 

Module 7 – Google Penalties

Google has a lot of SEO practices they officially penalize. Unfortunately, it can be hard to find clear answers from Google on the web about specific penalties outside their Webmaster guidelines. This module will focus on sharing official recommendations from Google on what penalties are important to know about. You will also learn some additional tips on lesser-known penalties and some commonly misunderstood aspects of Google’s algorithms.

How can you tell which Google algorithm has penalized your site?

Google’s guidelines on unnatural backlinks

More Google recommendations on unnatural links

Google’s recommended actions after being affected by their Panda penalty

Google’s recommendations on keyword stuffing

Is there a duplicate content penalty?

Do penalties that are fixed continue to affect SEO?

Is there a penalty for guest posting?

Google’s recommendations for automatically generated content

Google’s recommendations for thin content

Will negative SEO hurt your site?

How should you handle paid links?

What does Google consider cloaking to be?

Do spelling and grammar mistakes affect your SEO?

Google’s recommendations on stolen content

 

Module 8 – JavaScript SEO

JavaScript-based websites have traditionally been hard for Google and other search engines to crawl and index. However, Google has recently been able to improve their crawling and rendering infrastructure to better support JavaScript. This module will cover essential tips for how to optimize JavaScript-based websites for crawling and rendering by Google.

For those who do not know if a webpage uses JavaScript to deliver content, the second video in this module will show you how to check if Google can crawl any given page on your site.

How Google indexes JavaScript websites

How to test and debug JavaScript websites for Google Search

When does JavaScript SEO matter?

Essential JavaScript SEO tips

More JavaScript SEO tips and tricks

How to make Angular web apps discoverable for Google Search

Dynamic rendering basics for JavaScript web apps and sites

A comprehensive overview of JavaScript SEO best practices

Technical SEO basics for JavaScript developers

 

Contact Us

Email: info@seoorganico.com

Address: 429 Melbourne Glen, Escondido, CA 92026

Hours: Monday - Sunday: 9am - 6pm

 

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Contact Us

Email: info@seoorganico.com

Address: 429 Melbourne Glen, Escondido, CA 92026

Hours: Monday - Sunday: 9am - 6pm

 

Social